Ironically enough, Internet Marketing Products, or products that are not tangible and cannot be seen on shelves in the store seem to yield more victims of Shiny Product Syndrome than any other product on the market. Sites like Warrior Plus and JVZoo clearly reveal that this products absolutely sell like hot cakes and yet they are usually nothing more than an Ebook or Video Course. In fact, the "shiniest" they will ever really get is in the form of digital software because that's kind of like software that's sold in a box and placed on a shelve... I guess?
|Funny thing... it doesn't even come in a box!|
First of all, Internet Marketing is all about making money and marketing. I discovered that Internet Marketers spend a lot of time building visually appealing Sales pages that are designed to make the reader believe they need to have this product to be successful with their online businesses.
They speak to the "starving crowd" and in this case the starving crowd is represented by lots and lots of people in all age groups that are trying to cash in on the Internet because at this point it's no secret that While I do not own any Internet Marketing products myself, I would be willing to bet that tons of money is being spent online at every second!
But almost every Internet Marketer can and will struggle at first. If the publisher, creator, or developer of an Internet Marketing product can sell each aspiring Internet Marketer on the belief their product can and will result in making lots of money, they are going to convert a sale each and every time.
You see, a Gucci handbag is not about making money, but every single Internet Marketing product is directly or indirectly related to making money, and a product that is convincingly effective in making money will obviously sell at a better rate than anything else.
So I believe this is the main factor:
Internet Marketing products sell at a jaw-dropping rate because they are all about making money which is something that everyone wants to do, whether they are already making money or not!
In my opinion, there are other factors as well, but these factors are non-specific to Internet Marketing products. For example, there is a certain convenience associated with shopping online and being able to purchase an item that is delivered instantly without processing time or shipping time. When you buy an Ebook or Video Course, they are delivered to you via e-mail instantly in most cases which means you can dive in to that money making goodness right away which is very appealing as well.
Also worth noting, while I haven't been serious about online marketing myself in quite some time, reading through product sales pages for the purpose of my study almost sucked me in to purchasing some of these products because they included seemingly real testimonials and proof of earnings that every prospective buyer wants to see.