When commercials can cost millions of dollars for a few seconds of air time on television and a hefty amount when it comes to internet media ads, there's no room for advertisements to play around. They need to use surefire themes that consumers can identify with effectively.
For advertisers, the good news is that there's a number of low-brow themes that work particularly well. They make viewers stop in their tracks and think, laugh until their sides ache, and sometimes just weird viewers out in order to make their advertisement impossible to forget.
