1 - Purpose PlanningClearly define the purpose; is it an about us company video, a sales pitch for a certain product, general advertising, a brand builder, targeting new or past clients? Define the purpose for the video, you can't please every target market with one video.
2 - Outcome EnvisioningHow do you want to feel after you watch the video, and more importantly how do you want your viewers to feel while and after watching the video? Enlightened, Informed about a new sale? What do you want them to feel in general, and feel about your video, which represents a message from your company. Write down the purpose of the video, and how you want them to feel while and after watching it.
3 - BrainstormingWhat are all the points you want to hit - Make a list! You can't include everything, so whittle it down and keep the best for not "the last" but for the entire video. What graphics you want to use, what points you want to cover, locations, green screens? Wardrobe? Brainstorm everything you'll need for the video. This part is certainly free.
4 - OrganizingFancy term for writing the script. Once you've selected the topics, and graphics of your business and of your product, clips of your product, anything you want to highlight, that is considered the B-roll. The A-roll being an actual human speaking in front of a camera. B-roll is laid over the A roll and typically you'd get the editing to keep the audio from the person in the A clip, and show the highlighted graphic in the B to keep "continuity". Plan the order of the B rolls, could be a video clip of a product, or you can literally google/youtube search "B roll" and its either targeted graphics, or people walking in a city, in plain jane shots. Sometimes when talking about people it's wise to insert a B roll of people performing the function you are talking about. So start the script, write it like an essay. Use all the writing talents you've accumulated over the years when scripting video, but include in the A roll people shooting terms that will describe the B roll overlay. Finish the script, good, now onto the next part.
5 - ShootingShoot on whatever you have available, iPhones (turned horizontally for HD) can be just as good as anything, just remember to have adequate lighting, which could be just as simple as a lamp or outdoor light. Daytime shooting takes care of the lighting generally. Like I said before, have some kind of audio recorder on while you record. Clearer sounding audio greatly improves the quality of the video. Also, if you don't know about "the rule of thirds", google that before you have a cameraman shoot you.
6 - EditingHere's the guts of the article, how to spend your money wisely. Chances are, if you've read this article, it's because you aren't a professional, and that's okay. But you'll need someone to edit and export the video in just the right way to make it available for online viewing. You can find people on Fiverr.com to edit video for you, and if you do all the work up front scripting and brainstorming, they'll have all the parts of the puzzle to edit just like you want to. Or call on a young film student who can help you, Craigslist.org is a viable answer to that. Typically pay between 8-10 dollars an hour for editing, or just give them a set price for the "gig." Export as high quality as you can depending on the length of the video, and you're done.
This article was contributed by Mike S. from Virtual Web Productions. When Mike isn't blogging you can find him enjoying the beautiful beaches in Florida.
Posted by Nickolai Gibson